Dive into growing Vietnam markets
without spending thousands of dollars for expats

​Hayato Oscar Yokoo

Managing director　

Born in Shirakawa, Fukushima; raised in a family rice business.

After graduating from the University of Wollongong (Australia) with a major in Marketing, he supported overseas expansion for multiple brands from his twenties, building hands-on experience across roughly ten countries in Asia and Europe. He has also been posted to the Netherlands and Vietnam. Working mainly in environments where he had to handle almost everything himself, his strengthsspan many different fields. F&B and small-scale retail export, building operations, marketing, store development, logistics, and rolling out FC businesses—he can support international expansion end to end. He still enjoys client-facing work the most. In September 2024, he founded the company to fulfil a promise to his late grandmother.​